“Maybe 3% of your market is in the market to buy what you have to offer today. There’s 40% that have problems you can fix that have no idea you exist or that they have the problems you fix. Your job is to get to speak to them”
Pat Joyce is back. We unpick how he penetrates accounts and builds big pipeline, fast. It’s messy and requires you to put in a LOT of HARD WORK. And it pays massive dividends. And it’s predictable and reliable. Pat has repeated his success multiple times applying what we discuss in this episode.
Oh, and what he does is ugly too. If you like pretty, formal, perfect, this is scrappy, short, has typos, and more importantly, it works. If you are OK with response rates below 12% off your marketing campaigns, carry on doing what you are doing. If you want to deliver results, listen with a notepad and pen.
After all, the outcomes we’re after are additional sales revenue growth and a fat, overstocked pipeline brimming with prospects in our ideal persona who are receptive to a conversation with us now or scheduled for when the conditions are clearly right to engage again.
Why do marketing and sales exist?
To help customers make the best decision they can for their business now and for the future. To do that quickly you need to speak to many people, deep and wide, across the organisation in quick succession. Learn how Pat does this and helps his clients build solid pipeline quickly.
Contact Pat via linkedin.com/in/pwilliamjoyce
Website: thejoyce.net (Blog)
Phone: +1-206-591-3367 (Mobile)
Other platforms:
Spotify: https://lnkd.in/eFeZUAwk
Podbean: https://lnkd.in/eJQRRPCa
Apple: https://lnkd.in/eQQvvA8B
ListenNotes: https://lnkd.in/ef3k9eex
Amazon: https://lnkd.in/e24iH7-f
