Sales Secrets with Bob Moesta -Mindless Process to Sophisticated Profession
Bob Moesta builds products, thousands of successful products. In building products he had to learn to sell them. This is a bring a note pad and pen and listen several times episode. Get Bob’s book #DemandSideSales and discover his sales secrets today. Devour it.
He has one of THE MOST refreshing approaches to selling I have come across int he past 20 years. He sees things so clearly and his ideas are eminently practical, work in the real world (I have applied them myself) and his understanding of the customer buying journey is second to none.
Few people I have interviewed make as much sense as Bob. Seriously, download this and listen to it frequently. You will derive massive value each time and every time you will learn something new.
Here are some powerful takeaways from the episode that will blow your mind:
1️⃣ Buyers don’t just buy products; they rent them to accomplish a specific job. Discover why understanding the job your customer needs to get done is crucial for sales success.
2️⃣ Simplify and dig deep to truly understand what your customer means. By clarifying their needs and motivations, you can tailor your approach and deliver exceptional value.
3️⃣ Uncover the reasons behind your customers’ buying decisions, as well as why you’ve won or lost sales. This invaluable insight will help you refine your strategy and improve your results.
4️⃣ Compensation schemes should be designed to drive the right behaviors. Learn how demand-side sales principles can shape your compensation structure and align it with customer-centric goals.
5️⃣ The podcast delves into both Demand Side Sales 201 and 301. Gain insights from industry experts on sales, marketing, and customer success, and learn how to measure and optimize your sales process.
6️⃣ Discover why the distribution of leads is crucial and how it can impact your closing rates. Quality over quantity is key, and measuring the right metrics is essential for success.
7️⃣ Quota-driven environments often lead to undesirable behaviors. Bob highlights the importance of evolving sales theory into a sophisticated profession rather than a mindless process.
Bob even shares his “Game on, Game off” process, which you won’t want to miss!
After listening to this episode, ask yourself:
1️⃣ What aspects of your current approach are you now questioning?
2️⃣ How will you run your sales organization differently based on these insights?
3️⃣ What problems were highlighted, and how can you address them head-on?
4️⃣ What new questions have arisen, and how can you seek answers to further enhance your sales strategy?
Happy listening and keep evolving! 🌟
Bob Recommends:
The End of Average by Todd Rose
How to Fly a Horse by Kevin Ashton
Bob Moesta – linkedin.com/in/bobmoesta
Websites
- therewiredgroup.com/ (Company Website)
- bobmoesta.com (Personal Website)
- jobstobedone.org (Blog)
Twitter – bmoesta
