“The secret to sales is to think like a buyer”, says Mark Schenkius Professional #procurement is only 20 years old as a discipline. Unlike sales, many #professionalbuyers are trained in the most modern tactics and strategies, and many have been trained in the sales training programmes sellers go on. The advantage lies with buyers in… Continue reading How to Think Like a Buyer with Mark Shenkius
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Lifting the Lid with Jill Robbins
Lifting the Lid on Selling to and through Procurement Jill Robbins was at the top of the procurement function in corporate America for the past 25 years. Now she teaches salespeople how to sell to procurement and be effective. In this episode Jill lifts the lid on the different roles and functions in procurement, how… Continue reading Lifting the Lid with Jill Robbins
Sales Secrets with Bob Moesta
Sales Secrets with Bob Moesta -Mindless Process to Sophisticated Profession Bob Moesta builds products, thousands of successful products. In building products he had to learn to sell them. This is a bring a note pad and pen and listen several times episode. Get Bob’s book #DemandSideSales and discover his sales secrets today. Devour it. He… Continue reading Sales Secrets with Bob Moesta
The Power of the Right Story at the Right Time
Great salespeople are great storytellers. They know when to tell which story and to whom. We’re going to explore the power of a story, the types of story that help you win a new customer, block the competition and keep an existing client, and how a story affects decision making. Broadly there are 2 phases… Continue reading The Power of the Right Story at the Right Time
Chip Doyle: Why Your Attachment is Hurting Your Sales Results
Al Tepper: Disruptive Marketing
Al Tepper is the founder of #TepFu is a master of lazy marketing and self-styled as the Barry White of disruptive marketing. Two portly old geezers discuss the difference between disruption and innovation. Whilst disruption is aligned to innovation, they are different. Innovation is enhancing what already exists whereas doing something completely new is disruption.… Continue reading Al Tepper: Disruptive Marketing