Practical Application and Execution Of Job To Be Done Theory

2 previous guests who are always worth a listen are Patrick Lindqvist and Gary Mitchell. They have extensive experience bringing diverse groups of people together around common purpose and the job to be done. Lively, unfluffy, pragmatic, we share ideas, join the dots and improve what we can each bring to the debate individually. Contact… Continue reading Practical Application and Execution Of Job To Be Done Theory

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How Do Transparent Leaders Thrive In the Best And Worst Of Times?

Todd Caponi, releases The Transparent Sales Leader on 5th July 2022. After the success of his best seller The Transparency Sale, Todd realised the depth of the problem in management when none of the 40 strong management team of a tech firm going through hypergrowth had any management training, including the CRO. We discuss the… Continue reading How Do Transparent Leaders Thrive In the Best And Worst Of Times?

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How Do Ethical Managers Develop Salespeople Who Earn Buyers’ Trust and Loyalty?

“Dysfunction is often a product of how you treat your people”, says Chris Blackwell. We talk #Ethics #Values and #Purpose. We ask what are the causes of high performance? And what are the fundamental attribution errors that lead to blindspots and unintended consequences? Growing slowly is OK, stagnating isn’t. If you treat your people like… Continue reading How Do Ethical Managers Develop Salespeople Who Earn Buyers’ Trust and Loyalty?

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