Louis Gudema, author of the excellent Bullseye Marketing, has developed a 9 point checklist to analyse whether your marketing is effective or not. Louis discusses the common mistakes marketers make and busts a load of myths around what works and what doesn’t. He warns us against being tempted away from what works by what is popular and… Continue reading Why Are You Making 9 Stupid Mistakes With Your Marketing
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Developing Underdogs Into Big Dogs In A Purpose Led Business
Sunil Kumar is CEO of TrainYo. TrainYo takes non-SaaS salespeople from disadvantaged backgrounds or who people would probably never have the opportunity to break into tech sales (46 year old operations manager), they train them at TrainYo’s expense. They charge a flat rate for placing these outliers SDRs. The business grew out of purpose, because… Continue reading Developing Underdogs Into Big Dogs In A Purpose Led Business
13 Remarkable Ways To Get Lucky With Your Content
“Your Press Release is Breaking My Heart” is Janet Murray’s warning shot across your bows about the dangers of producing bad, unremarkable, selfish content if you want to capture the attention of journalists to promote your businessThe past, present & future walked into a bar … it was tense!• Do your headlines leave your target audience… Continue reading 13 Remarkable Ways To Get Lucky With Your Content
If You’re Above Emptying The Bins, You Probably Will Be Soon!
“Before you consider using an outsourced agency like ours, have you exhausted all the free avenues available to reach your customers. If you haven’t go away and try them first. We’re expensive and you may not need us”, says Zac Thompson, CEO of We Have A Meeting. Zac Thompson and Jack Frimston are cofounders of… Continue reading If You’re Above Emptying The Bins, You Probably Will Be Soon!
How To Stop Your Corporate Sales Training From Failing
Bill Morrison, Managing Director of #SandlerCorporateAccounts EMEA explains why #CorporateSalesTraining fails and what to do to ensure you get buy-in & sustainability from the #SalesTeam. We discuss the importance of #training managers so that they can reinforce the learning and turn the new behaviours into habits and what happens if you ignore this critical aspect… Continue reading How To Stop Your Corporate Sales Training From Failing
Do You Love Diving Down A Rabbit Hole?
Red Stafstrom teaches introverts how to sell without compromising their core values or who they are. Introverts aren’t naturally hardwired as transactional hunter types, but they can be massive billers and keep profitable customers for life. We dig into how introverts and extroverts differ and what they have in common. Red compares how introverts feel… Continue reading Do You Love Diving Down A Rabbit Hole?
