Blog

Sam Sethi is a technologist with a powerful commercial vision. He was employee number 20 in #Microsoft in the UK, he worked at Netscape when you had to explain what a browser is, he brought #TechCrunch to Europe and has been a key influencer in the evolution of many of the world’s ubiquitous technologies. Today… Continue reading The Life & Loves of a Technology Visionary

David Sloly is an award winning marketer who has helped build some of the world’s largest and most successful channels. Story teller, best selling author, journalist, broadcaster, accidental creative director and marketing automation expert, David discusses how he helped Microsoft grow sign ups and engagement with their partner network of 25,000 partners and rescue a… Continue reading How To Scale By Upsetting The Status Quo

I interviewed Gerard Tannam, MD of Island Bridge, a branding agency with a difference. Gerard explains what branding is and isn’t, how it affects your relationship with your current and future customers, and why getting it right can affect the uptake and trajectory of your idea or business.Your brand describes the relationship you have with… Continue reading How To Brand Or Not To Brand, That Is The Question

“How does the monthly forecast update cycle distract you from the real job of management?”, asks Mark Boundy. Mark, Mikey Maynard and Marcus Cauchi explore why coaching is dead and managers are fooling themselves into thinking that sales can be reduced to a series of CRM reports. What is “pipeline blindness”? Why is MRR worship such… Continue reading Debunking The Most Harmful Sales Management Myths

“How can you produce a plan when you have no vision?”, asks Lenwood M. Ross. We explore why training fails repeatedly and predictably. We identify where leadership’s attention is focused and why it often results in damaging unintended consequences. We ask the question why L&D isn’t the right hand of the Board, spearheading the execution of… Continue reading Isn’t It Time We Rethink The Role of Sales Manager?

Richard Foster Fletcher discusses #CustomerExperience and #PartnerExperience with me. We explore culture, recruitment, training, leadership and technology. We identify potential stumbling blocks and how the new kids on the block represent a real existential threat to the old guard software and technology giants.We kick off with the big question, which is how do we use… Continue reading How To Get Better Answers: Ask Better Questions