“The customer is not always right but when they wrong, it’s often our fault” – Amy Woodall
In this interview Amy shines a glaring light on the idiocy of traditional sales and marketing culture. Looking after your customers is the cheapest way of growing your profits. It can cost 6-25 times more to win new customers than to keep them.
Amy teaches companies why putting the customer at the heart of everything they do, paying real service, not lip service, to customer experience is the best investment you can make in your business.
We discuss how to hire great customer service and customer experience representatives who retain and grow your loyal customers and remain loyal themselves. And we identify the biggest red flag to help you prevent making bad CX hires who will cause you loses and lose you clients.
Companies that focus on getting business in through the front door and let it out of the back door are focused on the wrong end of the problem. It makes no sense to invest a lot of money attracting prospects, investing time, money and resources selling to them, and once they’re customers only to treat them as less important than new business. Absolutely crazy, crazy, crazy!
46 minutes of pure gold
https://www.linkedin.com/in/amywoodall/
http://brassybroad.com/bb68/
https://www.youtube.com/watch?v=XdLl6BWVZ3Y
How To Secure & Explode your Profits
