George Dziedzic spent his career in the channel, building Intergraph into a channel powerhouse. He founded and ran #FosterMcCallum helping start ups to the likes of #Cisco and #IBM build their channels by partnering with & onboarding the #rightpartners. Building on good decisions early in the relationship, George helped his client develop an ecosystem that serves both vendor and partners
We focus on the ultimate objectives of growth, profitability, risk minimisation, speed-to-market and rapidly building critical mass
We explore each phase of the lifecycle of a partner network, from conception and recruitment, to management and restructuring, as well as providing partner and partner manager training
We discuss sales, accountability, codeveloping solutions, coopetition, partner with partner collaborations
This interview is packed with valuable insights and advice for anyone considering developing a channel or wanting to work out why their channel isn’t working and wanting to revitalise it.
How Find, Engage & Motivate The Right Channel Partners
