Michael F Schein says, “Hype can be used for good or evil. I got curious to understand how great influencers, historical demagogues, cult leaders, Rap promoters and band managers can influence so many people to do what they want them to do, because I figured if you could harness that …!”
Mike is CEO of MicroFameMedia, an agency delivering hype strategies for fast growth companies with ambitious founders who want to bootstrap fast so they can fund the next phase of their business. MicroFameMedia’s research has identified 12 hype strategies that have proven themselves to work repeatedly and any business can apply if they are willing to get uncomfortable, put in the hard work and be courageous enough to handle the polarising effect some of the strategies might have.
And before you throw hype away as destructive, consider the value to you of your hype marketing self-disqualifying non-buyers and non-prospects without you ever wasting a moment’s effort on them. Better still, how about have your rivals and detractors become your best marketing channels.
Buckle up. This is one helluva ride.
Contact Mike linkedin.com/in/michaelfrancisschein
Website: MicroFameMedia.com (Company)
Email: [email protected]
Twitter: MichaelSchein1
