Dave Abbott is the author of #HowToPriceYourPlatypus which is an outstanding book on how to price your products and services so you get to keep a decent profit. In this episode ‘The Psychology of Pricing’ we explore how to understand different pricing models around:
- Inputs
- Outputs
- Outcomes
We explore why many businesses don’t understand their pricing and end up making no profit or worse, paying to work for their customers. We delve into the psychology of pricing with partner channels and explore strategies to help you make more and keep more money.
